The Importance of Optimizing Your Local SEO on Google

The Importance of Optimizing Your Local SEO on Google

Local signs are the first to appear on Google’s results page. But still, they must be referenced to effectively through SEO.

The power of the local SEO:

According to a survey, 80% of consumers use search engines to find local products and services. Eight out of five consumers voted for a Google.

With this in mind, Google now focuses on search results associated with a specific geographic location. An effective boost to local SEO and exceptional visibility are important for those who like to capture traffic to the point of sales or any other commercial establishment.

Local SEP: Good Practices

The results of the search engines are influenced by criteria that evolve regularly in order to answer more and more relevant to the user. The geographical context is an element that has gained importance in recent years and must be taken into account by companies seriously. Local SEO consists of setting up an SEO strategy to provide visibility according to geographical criteria.

Local SEO is a branch of SEO. It refers to all the strategies and actions that improve the visibility of an organization on search engines in a local geographic area. For example, if you are a pizza delivery company, how can you be visible in the search results to Internet users in your distribution area?

We will, therefore, highlight how the proximity criterion influences the search results displayed in the Search Engine Results Pages (SERP) and explain which levers can be used to conduct a local search campaign.

Who is the interested in local SEO?

Generally speaking, any well-established structure will have an advantage to be referenced locally. Whether you are a baker, a sports club, an electrician, an SME or the head office of a company, local SEO offers a potential for visibility far from negligible.

Local SEO is more useful for any organization with a local location area. Many customers and users today use the web to find a service or product locally. In a study conducted in 2014 by Google, we learn that 4 out of 5 consumers use search engines to find local information (business addresses, schedules, availability of products …).

Other studies confirm these trends. Around 40% of shoppers search shop time before going for a purchase. If you are a locally established company, do not miss out on these visibility opportunities!

Another way to make your Local SEO succeed is to entrust it to an SEO agency. To develop a good local SEO strategy and have a better start compared to its competitors, taking help from a professional is a real added value.

Our natural SEO agency provides practical advice to local businesses wanting to increase their visibility and accumulate traffic very quickly. In addition, our expertise in the field guarantees a perfect mastery of optimization techniques (natural and local) while staying in step with Google trends.

Our goal is to give companies real visibility in Local SEO on search engines. Local search is now a prime marketing point of view to attract new customers. It makes it possible to rapidly increase the turnover of a company or business.

Do you want to implement a local SEO strategy? Contact us!

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